Thursday, 4 June 2015

Small and Medium Businesses Hit Hardest By Mobilegeddon

According to new research from Koozai, Google's algorithm update disproportionately affected SMB,though part of that could be due to a lack of sophisticated regarding SEO and analytics.

Your Daily SEO Fix: Week 3

Posted by Trevor-Klein

Welcome to the third installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz's tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution.

If you missed the previous roundups, you can find 'em here:

  • Week 1: Reclaim links using Open Site Explorer, build links using Fresh Web Explorer, and find the best time to tweet using Followerwonk.
  • Week 2: Analyze SERPs using new MozBar features, boost your rankings through on-page optimization, check your anchor text using Open Site Explorer, do keyword research with OSE and the keyword difficulty tool, and discover keyword opportunities in Moz Analytics.

Today, we've got a brand-new roundup of the most recent videos:

  • How to Compare Link Metrics in Open Site Explorer
  • How to Find Tweet Topics with Followerwonk
  • How to Create Custom Reports in Moz Analytics
  • How to Use Spam Score to Identify High-Risk Links
  • How to Get Link Building Opportunities Delivered to Your Inbox

Hope you enjoy them!

Fix 1: How to Compare Link Metrics in Open Site Explorer

Not all links are created equal. In this Daily SEO Fix, Chiaryn shows you how to use Open Site Explorer to analyze and compare link metrics for up to five URLs to see which are strongest.

Fix 2: How to Find Tweet Topics with Followerwonk

Understanding what works best for your competitors on Twitter is a great place to start when forming your own Twitter strategy. In this fix, Ellie explains how to identify strong-performing tweets from your competitors and how to use those tweets to shape your own voice and plan.

Fix 3: How to Create Custom Reports in Moz Analytics

In this Daily SEO Fix, Kevin shows you how to create a custom report in Moz Analytics and schedule it to be delivered to your inbox on a daily, weekly, or monthly basis.

Fix 4: How to Use Spam Score to Identify High-Risk Links

Almost every site has a few bad links pointing to it, but lots of highly risky links can have a negative impact on your search engine rankings. In this fix, Tori shows you how to use Moz’s Spam Score metric to identify spammy links.

Fix 5: How to Get Link Building Opportunities Delivered to Your Inbox

Building high-quality links is one of the most important aspects of SEO. In this Daily SEO Fix, Erin shows you how to use Moz Analytics to set up a weekly custom report that will notify you of pages on the web that mention your site but do not include a link, so you can use this info to build more links.

Looking for more?

We've got more videos in the previous two weeks' round-ups!

Your Daily SEO Fix: Week 1

Your Daily SEO Fix: Week 2

Don't have a Pro subscription? No problem. Everything we cover in these Daily SEO Fix videos is available with a free 30-day trial.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

Google Tone: Noisy URL Sharing From Google

Google are forever playing around with their new acquisitions to create new tools and toys for the rest of us. One idea, built in a single afternoon for fits and giggles, is Google Tone.

Before long, this fun little idea was being used regularly around the Google offices, and a new publicly available extension was born…

What Is It? 

While technology is meant to, and largely does, make life easier, in some ways sharing is still a bit of a pain. There are so many ways to share, you may well have favourite platforms depending on the type of information you are sending. Almost all of them will require you to go through a number of steps to send them. Part of the attraction of Tone is that, for those recipients who are near to you at least, sharing is a simple one click action.

Broadcast any URL to computers within earshot‘. Yes really. Seemingly ridiculous but perfectly workable, Google Tone allows any URL to be sent from one device to another via a short stream of cheery computer noises. 

In Google’s words: 

“Sometimes in the course of exploring new ideas, we’ll stumble upon a technology application that gets us excited. Tone is a perfect example: it’s a Chrome extension that broadcasts the URL of the current tab to any machine within earshot that also has the extension installed. Tone is an experiment that we’ve enjoyed and found useful, and we think you may as well.”

What Can I Send? 

When they say ‘any URL’, it is quite true. Anything from  pages, to video, to GIFs and search results can be sent through the aural ether with the click of a button to another computer or phone, or even during how Hangouts, as long as the intended recipient has the Tone extension added and switched on.   

How Does It Work? 

Alex Kauffman has created this 0:26 video which shows us how simple Google Tone is to set up and use:

Firstly, download the Google Tone extension.

When you are looking at a page you want to share with other Tone users in the vicinity, simply click the Tone icon in your toolbar: 

Google Tone 2

…and that’s it, a few plinky plonky computer noises later, which you can hear here, and your Tone compadres will receive a notification, with your profile image attached, asking if they would like to open the link:

CNET Google Tone

Is It Weird, Though? 

I’m not 100% sure of the technical ins and outs of a service such as this, however once the service is activated, the microphone on each device is also activated.  

“Google Tone collects anonymous usage data in accordance with Google’s Privacy Policy” 

Google Tone and its usage fall within Google’s existing Terms & Conditions for privacy, but that in itself could mean a number of things. 

What will they listen to? How much information is stored? What is it used for? Potential can of worms… 

There are also valid security concerns, and I for one will not be sharing any sensitive or personal information while the extension is enabled.

Teething Problems 

Chromecast is already using a not dissimilar technology, though it is beyond our hearing range. Apparently the first version of Tone was more efficient but far less aurally pleasing!

The idea for Tone is based in human speech, so it can have the same limitations. For example, not all devices may pick up on Tone’s broadcasts, depending on a number of variables such as how far apart the devices are, angles, room acoustics, and so on, just like human vocal interactions.  

Google Tone is still in the experimental stage, and you may find compatibility issues, as well as problems with Tone being able to hear itself if there is background noise, but for a ‘first draft’ it’s looking pretty good.  

What’s Next? 

Google Tone is far from unique, there are a number of apps performing a similar function already in the space; but this is Google. In my humble opinion they have more scope, time and budget to take this further than any close alternative.

One competitor is British based Chirp, which shares photos, web pages and contacts using similar technology. Apple have their AirDrop system too, so we shall see how Google go against their behemoth of a competitor.

As problems with the extension are ironed out and various excitable engineers play with Tone into the dead of night, there are many more potential uses for Google Tone yet to be seen. The possibilities are vast, and with enough time and budget Tone may develop to let us share more, do more, and create more in the workplace and beyond.

Have you tried Google Tone? Let us know how it worked for you in the comments…

Post from Laura Phillips

Yahoo to Stop Maps and Pipes This Summer

Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail and Contacts on older iOS operating systems.

AdWords Offers Updates to YouTube Brand Lift Insights

Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote "micro-moments."

Google Buy Button a Reminder to Make Local Marketing Compelling

The Google Buy button will serve as a reminder to local business owners that if they don't give consumers good reasons to visit their shops in person, the convenience of online will win out.

The Collateral Damage of Google’s Link Policy

While big brands and authoritative websites are doing fine, smaller SEOs continue to struggle with the changes Google has made to its link policy over the last two years.